JYP Entertainment is ready to make a strong comeback.
October was a great month for Park Jin Young, most popularly known as JYP. The CEO of JYP Entertainment, who celebrated eighteen years in the music industry back in May 2013, announced early in October that he was getting married. This marriage, to someone who was not tied to the Korean entertainment industry, came as a to a shock to fans and industry insiders. However, married life has appeared be a great thing for Park Jin Young who is set to make a solo comeback and to lead JYP Entertainment back to its rightful place as one of the big three K-Pop agencies.
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2012 was not a good year at JYP Entertainment. The year marked the start of whispers within the K-Pop community that JYP Entertainment was failing as an agency, when compared to the success of YG and SM Entertainment. While 2012 led to the full debut of the widely successful group EXO and sold out world tour performances for YG Entertainment's Big Bang and 2NE1, JYP Entertainment failed to show the same accomplishments. By contrast, 2012 was year in which popular male group 2PM did not have a major release. The sequel to the well-received JYP backed drama, Dream High 2, was met with low ratings and criticized for having poorly constructed plot lines. While Dream High served to set industry standards for artist marketing, its sequel completely detracted from these artists.
Other than his participation as a judge in the high profile audition program, Kpop Star, there was very little buzz surrounding Park Jin Young and and JYP Entertainment. Further substantiating claims that JYP Entertainment was falling from grace was the announcement that the agency would be closing its New York City office and halting attempts to enter the U.S. market, which was one of the key goals for Wonder Girls. At the end of 2012, Wonder Girls announced that they would be taking a hiatus from the industry, primarily due to the fact that member Sunmi was going to marry her longtime boyfriend. Unfortunately, this announcement appeared to serve as the death knell for JYP Entertainment.
Although, 2PM made a very solid comeback earlier in 2013, there was still little activity seen from the agency as a whole, throughout the year. At the completion of Kpop Star 3, it was widely speculated that the winning duo Akdong Musician would choose JYP Entertainment to represent their future careers as K-Pop artists. However, the brother and sister songwriters went to YG Entertainment. This served as yet another blow to the agency, which definitely needed the buzz which surrounded Akdong Musician.
Perhaps, in K-drama fashion JYP was preoccupied with wooing the woman who would become his wife. Following his marriage in October, JYP announced that he would be performing a Christmas Eve show as part of his 2013 J.Y. Park Bad Party (The Half Time Show) Tour. In addition he reaffirmed both his athletic prowess and performance ability on variety show Cool Kiz On The Block.
Beyond his solo comeback proclamations, Park Jin Young announced that he would soon be releasing a new male group, alluding that the seemingly abandoned JJ Project would be included in the group. Additionally, October marked the release of comeback teasers for girl group Miss A. Finally, October ended with the news that JYP had met with Google executive, Eric Schmidt, which could lead to revolutionary measures in how Korean entertainment reaches a worldwide market. After what seemed like a lengthy break from K-Pop, Park Jin Young and JYP Entertainment are finally back.
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